Pay Per Click & Adwords

Why Agencies Need Better PPC Support

Friday, January 24, 2014

There has been a lot of chatter in the PPC community recently about Google Adwords support, or lack thereof. I’ve written more than my share of rants on the topic. It’s no surprise that Google would bear the brunt of […]

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The 15 Ad Networks to Use Instead of AdWords

Thursday, January 16, 2014

For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, […]

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The Actual Impact of PPC on Sales [Case Study]

Saturday, January 4, 2014

Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed […]

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7 CRO Lessons Learned in 2013

Monday, December 23, 2013

For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced […]

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Keywords, and #Hashtags, and Hummingbird! Oh My!

Tuesday, October 8, 2013

A long-standing aphorism in the search community dictates that chaos brings opportunity. Well, Google has brought us the chaos. The last couple of weeks have been full of the kind of Google news that fundamentally alters the way SEO professionals […]

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6 Excel Tricks to Save Your PPC Life

Friday, October 4, 2013

It comes as no surprise to most of you, but we get a lot of mileage out of Excel in PPC. Seeing as how the AdWords and Bing Editors are capable of accepting spreadsheet uploads, and how each interface can turn out […]

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