So you’re going to undertake a rebrand, eh? In the midst of worrying about what you’re going to name your company, finding a designer (or God forbid, designing everything yourself), and getting a new website up and running, you may have forgotten about your social media presence. Luckily, we’ve got an easy step-by-step outline detailing […]

My first experience with Real-Time Bidding (RTB) came about 4 years ago.  I was at an ad:tech conference and heard about something called a Demand Side Platform (DSP).  Up to that point I had primarily dealt with premium direct display and ad network partners.  The concept was particularly appealing to me.  A buying platform that […]

Search is competitive and ever-changing. That’s part of the allure. There’s an edge to be gained if you stay on top of latest trends and can act decisively against your competitor. Search data is highly transparent and the AdWords system responsive. Display on the other hand, is not.  It’s never been, really.  From unpredictable smart […]