Analytics & Trends

7 Facebook Ideas to Revive Your Sputtering Page

Thursday, March 20, 2014

Looking for fresh ideas to revamp your Facebook page? Do you feel like you’ve done all you can? Are you following Facebook best practices and deploying a consistent content strategy — but there’s something’s still missing? Is fan engagement on your page strong, but […]

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11 Must-Measure KPIs for Content Marketing Success

Sunday, January 26, 2014

The search community has always been infatuated with content in one format or another, and the saying “Content is King” isn’t exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content […]

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Big Data Gets Smart, Personalization Gets Personal

Tuesday, January 21, 2014

For the last few years, “mobile” has topped every trend-forecasting list across industries — with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly […]

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Pivot Table Basics For Search Marketers

Tuesday, October 8, 2013

Excel has been a popular topic lately. One popular feature of Excel is the answer to many woes marketers face. With thousands of rows of conversion, click, keyword, and device type data, how can search marketing pros explore and summarize […]

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