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Privacy Policy

LocalKeywordDirectory.com Policies

Localkeyworddirectory.com together with its subsidiaries (“we”, “us”, “LKWD”) has created this privacy statement (the “Statement”) is firmly committed to the protection of your privacy. This Statement sets out how we collect, use and secure the personal information of individuals using any website owned by us (each, a “LKWD Website”). This Statement reflects the requirements of Canada’s Federal and Provincial privacy legislation as well as our continuous commitment to protecting your personal information.


What is “Personal Information”?

Personal information is information about you that uniquely identifies you as an individual. Your name, address, e-mail address, or telephone number are all examples of personal information.  However, the name, address and telephone number of an individual that appears in a telephone directory that is available to the public (where such individual can refuse to have such information appears in such directory) does not fall under the scope of “personal information as it is publicly available information. Also, in some circumstances, some of this information may qualify as business information which is not covered by this Statement.

Collection of Personal Information

We do not automatically gather any personal information from users of LKWD Websites. Personal information is only obtained online if you supply it voluntarily, usually through contacting us via e-mail, applying online for a contest, answering online surveys, submitting a posting to a blog, forum, or review or registering for services. You are not required to supply personal information to view the content of any LKWD Website.  You should also be aware that when you share personal information in public areas of a LKWD Website, this information may be seen and used by others users. We urge you to exercise good judgment when sharing personal information in these areas.

If you decide not to provide us with personal information online, no material consequences will result, although you may be unable to participate in certain promotions, receive product information, or use portions of a LKWD Website that require personalized information or applications. LKWD Websites provides users the opportunity to opt-out of receiving communications from us at the point where we request contact information about you.

LKWD Websites may use cookies to track user traffic patterns. A cookie is a small data file that certain websites write to your hard drive when you visit them. The only personal information a cookie can contain is information you supply yourself. A cookie cannot read data from your hard disk or cookie files created by other websites. LKWD does not correlate this information with data about individual users, nor does it share this information or sell it to any third party.  We only use cookies to tailor the visitor’s experience to the LKWD Websites. If you prefer not to receive cookies from a LKWD Website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. This could affect the areas of LKWD Website that are accessible to you.

We may use software that receives and records the Internet Protocol (IP) address of the computer that has contacted LKWD Websites. We make no attempt to link these addresses with the identity of individuals visiting LKWD Websites.

We may also use service providers to serve third party’s advertisements on LKWD Websites or LKWD advertisements on other websites. In serving advertisements these providers may place cookies on your browser computer and may collect certain anonymous information about your visits to other websites or on LKWD Websites. This information may include browser type, IP address, domain name and the name of the web page from which you entered such websites, web activity and time of day. This information is used by these third parties to better understand and optimize the online advertising campaigns.

From time to time, we analyze traffic and use LKWD Websites to determine which features and services people like and do not like so that we can improve what we do. We prepare aggregated user statistics or information summaries in order to describe our services to third parties such as prospective business partners and advertisers and for other lawful purposes.

Use and Sharing of Personal Information

We will generally collect and use personal information to administer our contests, promotions, surveys, reward programs and other services, to understand our customers’ responses, needs and preferences, and to generally manage our business.

We may also use personal information to contact our customers or suppliers with marketing or promotional materials regarding our products, programs and services or to assist our front-line staff in providing tailored sales offers to our customers. We may exchange or merge personal information with data obtained from third parties for the same purposes.

Personal information may be shared with our agents or contractors in connection with services that they perform for us. Our written agreements with such agents and contractors ensure that personal information can only be used for the purposes for which it was shared with them, and that they handle the personal information in accordance with this Statement. Some of our agents and contractors are located outside of Canada and, as such, are subject to foreign laws, including laws that may require disclosure of personal information to government agencies in those countries.

Location Data

If you elect to tell the Site where you are, through the use of GPS or otherwise, we may store this information to be able to provide you with location-based information and advertising. You may elect to not provide this information and you may opt-out of receiving this information and advertising from LKWD at any time by contacting us at the contact particulars at the end of this Policy.

We may record the phone numbers of businesses that users call through the Site, so that we can aggregate usage data about those businesses. Note that your call will be recorded by our third party service provider to track advertising results.

Your Consent

By providing us with your personal information, you consent to our collection, use and disclosure of that information as described in this Statement as amended from time to time or as described at or before the time of collection, use or disclosure, as the case may be. If you do not want your personal information to be collected, used or disclosed in this manner, then please either:

  • do not submit your personal information to us;
  • exercise opt-out procedures described above or as may be offered at the time of collection, or
  • refrain from exercising opt-in procedures described above or as may be offered at the time of collection.

You may withdraw your consent, subject to legal or contractual restrictions and reasonable notice. If you withdraw your consent, we may not be able to provide some products or services to you.

Where permitted or required by law, we may collect, use or disclose your personal information without your consent, for example, to collect a debt you owe us, to comply with a legally permitted inquiry by a government agency, or to comply with a court order.

Managing your Information

Editing your profile

We provide a process in which the user can manage the use of their personal information on the Site. You may change or remove your profile information at any time by going to your profile page and clicking on your “Privacy” page.

Refusal or Withdrawal of Consent

If you provide us with your email address and do not opt-out in your visitor profile, you may occasionally receive emails from us and our affiliates as described in this Privacy Policy or the Terms of Use. We may use your email address submitted through the Sites for the following purposes: (i) when you are registering for a program, we may confirm your email address is accurate; (ii) we will send a thank you email when you sign up, or register for an event or if you subscribe to our newsletter or weekly column (iii) otherwise to fulfill the purposes described in this Privacy Policy. We hope you will find these emails interesting and informative.

You may refuse to provide personal information to us and may, subject to legal or contractual restrictions and reasonable notice, withdraw consent at any time to our continued use and disclosure of personal information previously collected. Please note that refusing or withdrawing your consent in respect of our handling of certain personal information may result in us being unable to provide you with certain services. You can withdraw your consent at any time by writing to the Privacy Officer at the address at the end of this Policy.

Deleting your account

If the user chooses so they can delete their account by contacting the Privacy Officer using the contact information set out below. When the user chooses to delete their account, it is permanently removed from Localkeyworddirectory.com.

Even after the user has deleted their account or removed information from their profile, please note that copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users.

Removed and deleted information may also persist in backup copies for up to 1 year but, subject to the above, will be available to others.

Accessing Your Personal Information

You can ask to view personal information about you held by LKWD by writing to the Privacy Officer, whose contact information is provided at the end of this Policy. You can request that corrections be made where you can show that the personal information about you that we possess is incorrect or incomplete. Please note that under certain circumstances, you may not be permitted to view your records, such as where the disclosure of your records would cause security, legal or confidentiality concerns, and including where LKWD is permitted or prohibited by law to disclose that to you.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security during transmission.

We will retain your personal information only for the time it is required for the purposes for which it was collected or as required by law.

Links to Other Websites

The Sites may contain links to third party websites, including those with which we have no affiliation. While we try to link only to websites that share our standards and respect for privacy, we are not responsible for the content or privacy practices of other websites. We strongly encourage all visitors to the Sites to review the privacy statements and policies of all external websites. Except as set forth in this Policy or as otherwise communicated to you, we do not share users’ personal information with those third parties.

Safeguards and Retention

We use physical, organizational and technological safeguards to protect your personal information against theft, loss or unauthorized access, use, modification, disclosure or disposal.  Generally speaking, you can visit LKWD Websites without revealing personal information. However, given that electronically submitted data is not 100% secure, we make no warranties as to the security of any personal information you submit online, which you do at your own risk.

Terms of Use & Changes to this Statement 

Your use of LKWD Websites, and any disputes arising from it, is subject to this Statement and governed by our Terms of Use, including its choice of law provisions. We reserve the right to change and update the Policy and these changes will be made when appropriate, in a timely manner. We encourage you to examine our Policy from time to time to ensure you are aware of any changes we may have made.

Access and Contact

Upon written request, LKWD will provide you access to your personal information, subject to certain exceptions as provided by the applicable legislation. If you notice any errors or omissions in your personal information, please advise us in writing and we will promptly correct them where appropriate. If you have registered on the Site, we may use your contact information to contact you with service-related announcements from time to time.