The search community has always been infatuated with content in one format or another, and the saying “Content is King” isn’t exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content […]
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Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing strategies to better use of big data to the standards like content marketing, […]
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In the last year or so, Google has increasingly displayed hyper-fresh content in SERPs, leading many marketers to think about how they can take advantage of that preference. In today’s Whiteboard Friday, Rand explains a few ways to go about […]
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InboundWriter released research findings in September that stated just 20 percent of a site’s web content is responsible for driving 90 percent of the traffic. With that, InboundWriter is advocating that brands focus on quality not quantity, and said a […]
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