The search community has always been infatuated with content in one format or another, and the saying “Content is King” isn’t exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content […]
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By Douglas Karr Copyright 2013DK New Media, LLC With the news that Facebook is going to push ads over content for corporations, small business marketers with limited budgets are left with little options to compete. One strategy that’s […]
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How do you integrate your site search capabilities into your marketing? Do you use the data at all? This is what SLI Systems set out to study in its latest research that asked ecommerce brands how they were leveraging on-site […]
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One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR. More PR organizations are being held accountable beyond media placements including leads, sales and customer […]
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Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing strategies to better use of big data to the standards like content marketing, […]
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Forward Thinking: 7 Tips for Balancing Online Marketing Goals Unfortunately, a “hurry up and go” approach is rarely the best one for online marketing. That isn’t to say that well-designed campaigns can’t pay off quickly, but that it’s usually a […]
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Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on opportunities and overcome the challenges of social media. Whether you are responsible for buying social media advertising, managing communities or customer service, you’ll get the techniques and best practices […]
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Comprehensive Guide to Rebranding Across Social Networks So you’re going to undertake a rebrand, eh? In the midst of worrying about what you’re going to name your company, finding a designer (or God forbid, designing everything yourself), and getting a […]
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